SmellTaste and OWidgets announce new collaboration
We are excited to announce a new collaboration between SmellTaste and technology company OWidgets. Working together to advance knowledge across our shared interests – research, education and the support of those with chemosensory disorders and innovation in digital smell technology – our collaboration will see us share our expertise and explore new projects together with the aim of improving the lives of people affected by smell disorders through the development of digital applications and devices.
OWidgets is a company established to both harness the use of the sense of smell and its power and aid people with smell disorders through scientific and technological advances. Established as a University spin-out in 2019, OWidgets (OW) was founded by two leading scientists – Emanuela Maggioni and Marianna Obrist. Emanuela received a PhD in Social, Cognitive, and Clinical Psychology in 2015 at the University of Milano-Bicocca, was visiting researcher at the University of Oxford and UCL, and is now an Honorary Research Fellow at UCL, Department of Computer Science, where Marianna is Professor of Multisensory Interfaces, leading an interdisciplinary team studying next to smell, also taste and touch experiences. OW creates digital smell technology that aims to transform an ecosystem dominated by sound and vision, giving the sense of smell the attention it deserves.
‘I’m very excited about the potential offered by our collaboration with OWidgets’ said SmellTaste Chief Executive and founder Duncan Boak. ‘Our Smell and Taste Disorders Priority Setting Partnership highlighted that SmellTaste members want to see technology being used to rehabilitate smell and taste, and there are other applications too, for example around safety in the home. The OWidgets team are passionate about making a difference to people with smell and taste disorders and I am looking forward to working together.’
Prof Marianna Obrist, OWidgets Chief Scientific Officer & Co-Founder, talked about some of the company’s work and plans in the presentation she gave at the 2021 SmellTaste National Conference. You can watch this on the SmellTaste YouTube channel here. To learn more about OWidgets visit www.ow-smelldigital.com

British Society of Perfumers Charity of the Year 2022
We’re delighted to announce that the British Society of Perfumers has made SmellTaste their 2022 Charity of the Year.
The Society and SmellTaste are looking forward to working together and engaging BSP members in the important work the charity is doing to drive forward vital support, education and research for people affected by smell and taste disorders, and highlight the essential role that these senses play in our lives.
“I’m very proud that the British Society of Perfumers has chosen SmellTaste as their charity of the year” said SmellTaste’s CEO and founder Duncan Boak. “The BSP and their members are as passionate about the importance of the senses of smell and taste as we are, and together we have a great opportunity to benefit the people that SmellTaste represents and increase people’s understanding of the impact that and smell and taste impairment can have on the health and wellbeing of those affected.”
Duncan gave the keynote speech at the BSP’s May 2022 symposium. He was very pleased to see the level of support for SmellTaste and our cause amongst BSP members. “Until I established SmellTaste in 2012 there was no organisation acting on behalf of the significant numbers of people experiencing problems with smell and taste, and we’ve been working hard since then to enable to get their voices heard. There is a greater awareness of smell and taste disorders than ever before because of the Covid-19 pandemic, and I spoke to many BSP members at the symposium who had experienced temporary smell impairment, or know someone who is struggling. Together we can push for greater recognition, understanding and improved services for the people SmellTaste represents.”
I am delighted I am that SmellTaste is our chosen charity this year and that they were part of our first one day symposium since the pandemic” said new BSP President Marianne Martin. “We were honoured to have Duncan our key note speaker. We are looking forward to further collaboration throughout the year and hope that the connections between the two organisations will continue beyond the year.”
We would like to say a huge thanks to the BSP for their support of SmellTaste and our cause. We are looking forward to working together over the next year and beyond.
Anosmia and Me…TRAVELLING WITH ANOSMIA
Many years ago I travelled to a country where oranges were grown. I arrived just as the oranges were ripening on the trees and would soon be ready to harvest. The plane arrived in the early evening and I have never forgotten experiencing the smell of the ripening oranges and the warmth of the sun as I got off the plane. I had to ask what the smell was as it was a completely new fragrance to me.
Now when I go on holiday, being anosmic, I can’t appreciate what the new destinations unique smell might be. Before Covid I enjoyed travelling not only in the Summer months, but in the Winter months too. I remember travelling to Budapest in early December and experiencing that rush of very cold air as we got off the plane. I also remember how pleased I was that I had packed a very warm coat plus a hat, scarf and gloves! It so much colder and took your breath away.
We were there to visit their Christmas Markets as well as all the usual tourist attractions. I might struggle to smell the mulled wine on offer but the warmth and spices added made it very enjoyable. I had more than one glass whilst touring the various markets.
We always ask for recommendations for local restaurants. My senses of taste, smell and flavour maybe compromised, but the whole experience of visiting and eating in a local restaurant still make it special. When visiting Poland our Hotel suddenly had doughnuts everywhere. Tiny ones, huge ones and even a tray of them to help yourself when you were checking out. We found out it was a tradition held just before Lent. Who isn’t going to enjoy a massive warm, soft, sugary doughnut!
One year we travelled to Iceland in January. New lunch choice for me cinnamon scones, mmm. The most amazing memory is seeing a man with his ungloved hands hugging a very tall pole in a square which was completely clear of snow, (this was in January). He explained that the thermal springs kept the square clear of snow and that because of them the pole was warm too. He said ‘listen’. As the steam reached the top it turned back to ice and you could hear it as the ice particles fell back down inside the pole. I didn’t need a sense of smell to enjoy the Northern Lights, the thermal pools and the very friendly people. BUT, I wasn’t brave enough to try a local delicacy, rotted fish. Apparently once the jar is opened you must not breathe until you have swallowed the piece of fish. Even I can imagine the smell. One local practice didn’t surprise me but did other visitors. I used to live in the Scottish Highlands and after heavy snow it would be collected and then dumped in the river. In Iceland they dump their excess snow in the sea and we had to explain why they were collecting mounds of snow in a carpark at the docks to another visiting couple.
What I am trying to emphasise is that we can focus on our other senses to get the most from life. I’ve just been on my first holiday since the pandemic. I saw an amazing flower festival, ok no scents but amazing colours and varieties of plants. I was lucky to see to massive firework displays late evenings over the harbour and the most unique, a cherry festival! Ice cold vanilla ice cream topped with real fresh cherries and what I’m sure was a slightly alcoholic cherry sauce. Torture from the ice cold ice cream, sort of taste/texture from the fresh cherries and then warmth from the sauce, delicious, all whilst listening to local bands and watching a parade through the village.
When we travel on holiday as anosmics we may miss out on the destinations unique smells but there is so much more to enjoy. My next trip is waiting, I’ve no idea when or where but I know it will be special.

Launch of SmellTaste Research Hub and Research Priorities for Smell and Taste Disorders
Today marks a milestone for SmellTaste, with the launch of our new Research Hub along with the publication of our Top 10 Research Priorities for smell and taste disorders.
The SmellTaste Research Hub brings together our research community under one umbrella for the first time, to improve collaboration and advance research. Our Top 10 Research Priorities were developed through a Priority Setting Partnership with the James Lind Alliance and the University of East Anglia.
Both are important steps forwards for SmellTaste, our cause and the people we represent, as we drive forward research to improve the health, quality of life and wellbeing of people affected by smell and taste disorders.
It has been an exciting journey. In 2020, as the Covid-19 pandemic was at its height and interest in smell and taste research had grown significantly, SmellTaste successfully applied to the James Lind Alliance to undertake the priority setting partnership, supported by our grant from the National Lottery Community Fund.
The story started much earlier. Delivering a priority setting partnership to establish research priorities has been a key goal since our inception in 2012,when Duncan Boak and Prof Carl Philpott established SmellTaste together. Since then we have worked to engage and involve the people we represent in research, and have continued to build relationships with leading clinicians and scientists in the field. Setting research priorities was an important next phase, giving people affected by smell and taste disorders, their families and clinicians the opportunity to put forward their priorities for future research.
Along with the publication of our Top 10 Research Priorities, we are delighted to announce the launch of the SmellTaste Research Hub. We look forward to working with our growing team of leading clinicians, researchers, commercial organisations and SmellTaste members to propel research that will transform the lives of people affected by smell and taste disorders. This is the beginning of an exciting new chapter for us all.
Visit www.fifthsense.org.uk/research to find out more and download our Top 10 Research Priorities and Research Strategy here
If you would like to make a donation to support our work then please do so here.
A huge thanks to our steering group members, data analysts, everyone who participated in the PSP surveys and final workshop and to everyone who has supported SmellTaste over the last 10 years. Here’s to an exciting decade ahead!









