10 January 2022
SmellTaste Statement: Morrisons’ Removal of Sell-by Dates on Milk
Statement from Chair and Founder, Duncan Boak
I am extremely concerned that the decision taken by Morrisons to remove sell-by dates from milk products and instead ask customers to use a ‘sniff test’ to detect sour milk excludes many vulnerable people with an impaired sense of smell across the UK.Â
As the charity for people affected by smell and taste disorders, we represent a large body of people who are at risk of being unable to smell hazards such as gas, smoke and spoiled food. This number has increased significantly over the last two years due to people experiencing smell disorders as a result of Covid-19. Â
I have written to Morrisons on behalf of SmellTaste and the many people who have contacted us since this news was announced to share our concerns. We will keep you posted on any developments.
Â
We are already working in partnership with Cadent, the UK’s biggest gas distribution network, to help raise awareness of the importance of the sense of smell from a safety perspective, and the news about Morrisons’ decision serves to highlight the need for this important work. Â
Â
We have also produced lots of resources as part of our Learning Zone including Information Sheet #8 – SafetySense which was designed to help people affected by smell disorders with concerns about safety. It can be downloaded from our website by clicking here.
Â
If you have been affected by this story, please do not hesitate to contact us for support:Â info@fifthsense.org.ukÂ
Â
Duncan Boak
Chair and Founder
SmellTaste













